I had an interesting day in New York City with Axcient, HP,
and others at their roadshow. You can follow the link here to see what was going on.
I highly recommend you go to one of their roadshows if the opportunity presents
itself.
One of the things I found most interesting was a thought that hit me
while Meaghan Kelly with HP was speaking. Meaghan is the VP of Channel
Development within the Solution Partner Organization (SPO) and yes, I did have
to look that up.
The thought I had was, all hardware needs software and all
software needs hardware, anyware, um… anywhere. I know, pass me the Nobel Prize
now. So while it isn’t earth shattering, we rarely hear this message
articulated by any vendor.
Software vendors talk software and where you can run it, on
premise, or cloud. Whether it was created as SaaS software, or Sassifyed as
Justin Moore the CEO of Axcient stated in his keynote. Hardware vendors talk speed, power, energy
consumption, and other specs. Only one vendor really does both hardware and
software and talks about the software and hardware as one thing, and
that vendor is Apple. This is why I think Apple has done well in the consumer
market. Apple can say, “here it is, buy it”, really works there in the consumer
market.
Businesses and home users are going to the cloud. That is a
given, like global warming. Now we can argue the reasons for both things, but
while we are arguing, they are still happening. Hardware is needed to run the
software anywhere. On their site, or in the cloud, or in Axcient’s case, both.
It was refreshing to hear two vendors articulate the
symbiotic relationship they have and how important it is to their success.
