This is a blog where I will share my thoughts on Technology, Technical Sales and Technical Demos. I have spent over 30 years working in and with technology, helping people to understand what and why they should buy. All Sales, especially Technical Sales is situational, so there are solid foundations, but no absolutes. I will contradict myself from post to post on what you should do in the sales process. This is by design. This is where my thoughts should make the readers stop and think, Hmmm.
Friday, June 15, 2012
I Don’t Think of Myself as a Writer
I said these words to a couple of friend of mine who are
writers. Richard Tubb and Karl Palachuk. You can follow the links to their
blogs. Richard looked at me and said, “But you are, and you need to feel that
way”. I know what he is saying, I write, people read my stuff, I’m a writer. So
how does my attitude affect my writing? Does it make me less serious or
professional about it?
Karl, Richard and Steve. I don't know what we were laughing about!
I need to do some thinking on this, but I think that I view
my writing as just something I do, I don’t work on it. I don’t practice my
craft. So I might be limiting how good I can get.
Well Richards comments made me think about all of the people
who read my blog and wonder what things they are that they don’t think they
are? What things aren’t they getting better at?
Many of my readers are in the IT Service industry, an
industry that is dominated by technical people. In order to grow their business
they have to sell stuff. Themselves, services, software and hardware. But do
they think they are salespeople? No, anything but, and I’m sure this effects
You are what you eat.
It’s not what you say, it’s what you do.
Birds of a feather flock together.
We have all heard these types of comments, most likely from
our Mom, and she wasn’t wrong. We may be more than the sum of what we do, but
we are at least that. I recommend you make a list of all the things you do in
your business. Now next to each one, write down what you do to learn more
about, or get better at that function. Do you have some gaps? Me too.
So now, where ever you have a gap, let’s fill it in. Sales
training, a tax or accounting course, technical training, whatever you need,
because if you do it, you should understand you are it, and should do it well…