Monday, May 7, 2012

Mowing Sales

As those of you who read my blog regularly know, my blog ideas can come from anywhere. Today it came from mowing the grass. I’m an efficient, conservative, effective worker. Some, like my wife, might say lazy. So I mow my yard in the easiest way for me, which is having the longest straight lines possible. That is diagonal in the front and horizontal in the back.

While paying attention to cutting the grass, I realized I like to sell like I like to mow. NO, not lazy… And they call me a smart aleck… I was thinking efficient. Taking the longest path possible before I have to stop or turn. That makes the process efficient with less stops and starts.

While this is fairly easy with your yard and the mower, how can you see the “grass” you have to cut in your sales process? Ask. When you are doing your evaluation, needs analysis, checklist, whatever you call it, ask about their process. Don’t be surprised if they lie or omit some of the truth. Based on what you have discovered about the prospect, based on what you know about customers who use the product or service you are selling, and based on your experience, you should be able to have a good idea on the long path.

Sometimes it is top down, sometimes bottom up, sometimes it starts with a demo, and sometimes never showing the product. Whatever the longest path to the nearest obstruction is, take it.

Self-propelled, push, riding, reel, rotary, mulching or bagging, take the longest path you can to get done the quickest you can. Oh, and watch out for the gnome…

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