Tuesday, July 17, 2012

Reviewing Movies

My wife and I were watching a movie the other night. I did as I normally do, pick at the flaws in the movie. More accurately, pick at the flaws in the writing, story, and character development by the writers, actors, and directors. My wife then did as she normally does, she tells me to keep it to myself.  She asked me why I feel the need to critique the movies we watch, it made me think, so I’m writing why in my blog.

Reason 1. Everyone knows that you never split up when walking through a spooky house. Every scary movie does it, we all yell at the screen “DON’T DO IT!”, and someone, or everyone dies. See, we told you. I’m a sales engineer, I’m all about seeing potential issues and avoiding them. If you ever find yourself in a spooky sales call, don’t split up. Your chance of survival has just grown exponentially.

"This isn't right. We should split up." From 'The Cabin in the Woods'

Reason 2. Unless you are watching Dr. Jekyll and Mr. Hyde, inconsistent characters are just annoying. Sometimes bold, sometimes wimpy, sometimes intelligent, sometimes dumb, etc. I don’t mean a character having a personality that shows emotion. I mean really bad over acting, trying to wring everything out of every scene and forgetting that each of these scenes will be seen consecutively, you know, like a movie… Your sales process should also be like a movie. A series of scenes some more intense than others, but a cohesive movie. Those crazy eyed sounding calls late in the quarter can really stand out, and may cost you an Oscar.

The Oscar

Reason 3. It is about the story. If a movie has a great story I forgive a lot and forget a lot. I will forgive some poor sets or background actors, because I’m focused on the great story. I also forget a lot like if the movie is a western, animated, black and white or even sub-titled. Do you have a great story to tell in your sales process or demo? If you can’t keep their attention with the story, they will notice the boom microphones shadow.

So why do I critique movies? I love movies, and I want them to be the best they can be. Why do I critique sales demos and processes? Same reason. And flaws in your sales process should be as obvious as those flaws in the movies. Summer blockbuster or B movie, it is your choice.

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