This is a blog where I will share my thoughts on Technology, Technical Sales and Technical Demos. I have spent over 30 years working in and with technology, helping people to understand what and why they should buy. All Sales, especially Technical Sales is situational, so there are solid foundations, but no absolutes. I will contradict myself from post to post on what you should do in the sales process. This is by design. This is where my thoughts should make the readers stop and think, Hmmm.
Tuesday, August 28, 2012
Big Mini Data
We hear about big data all the time. How big data is
changing everything. If you don’t know what big data is, follow this link and get up to speed. When
we read reports on Big data, they are generally Really Big Data, like Facebook
adding 500 Terabytes a day. Well even your SMB clients with far less data,
growing at a far smaller rate, feel like they have big data, and they are
So how are you helping your mini big data users? Have you
upgraded their backup and recovery options? Have you looked at their storage
requirements and is it sufficient? Have you looked at the software they use to
report on their data? The database they use to store their data? This is your
job you know… Knowing what they need so you can sell it to them.
You may have clients who started populating an MS Access database
several years ago and they have never done any real maintenance on that database.
Maybe you should migrate them to MS SQL or MySQL, something with a little
better performance. Are they using built in reporting tools? Maybe you need to
get them using a more powerful tool set for reporting.
To quote Wikipedia Big Data is
a collection ofdata setsso large and complex that it becomes awkward to
work with using on-hand database management tools. I think that
is what I just pointed out above. So if your clients are using under powered
tools to deal with larger databases, they have big data…for them.
Weak tools can break the system
Big data needs better tools and better planning. Planning
for growth and performance. Better tools for working with and displaying the data.
Don’t miss the big data boat with your clients, evaluate your clients data