Wow, where have I been? Well starting a new position is time consuming. Maybe I should say it SHOULD be time consuming. If you expect to get up to speed in any new position by just putting in the “normal” amount of work hours, you are sadly mistaken. In the software sales industry, you have to expect to put in a lot of hours in a regular work week. When starting a new position in that industry, expect to add at least 25% more than the producers are putting in.
|How Much Time?|
I don’t know how this sounds to you, too much or too less, but it seems to be what works for me. Too many more hours than that and I start to lose my sharpness. Any fewer and I can’t do the daily load and learn the amount of information I need to to keep ramping up.
Again, I’m a technical sales resource, so I need to know all the nut’s and bolts. So how do I do it? Read, read a lot. It is amazing what you will learn if you read everything your company produces about your product. Marketing slicks, sales brochures, Web pages, technical manuals and release notes. Not just the most recent release notes, read them for at least a year back. This will help you find information that your competition uses against you based on old information, as well as helping existing customers know what they can gain if they upgrade.
|You have to know what you need to know|
While I’m reading, I’m watching. Watching others work. What do they say? What do they show? What do they make sure to point out? What are they sure to avoid? All of this is invaluable. Next, I talk to others about what I have read and seen. Coworkers, customers, prospects, anyone. Again, this will help refine what I know and how it is received and perceived.
|The original "Like"|
I have done technical demos for my Wife and Mom before. Why? If I can’t make them understand complex technical software, I need to simplify my presentation. I always start with simple demos when showing a new product. Tell a story, paint a picture where people can see themselves using the solution, get them to want more, and be ready to do that.
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