Two really interesting stories that are more connected that
you might think.
The first was Google admitting to circumventing the security
of the Safari browser when it was set to prohibit websites from using tracking cookies.
You can find that story here.
The second was in Forbes talking about how retailer Target
was able to identify that a teenage girl was pregnant before her father was
able to know. That story is here.
Both stories have one common theme. Data Mining. Whether it
is mining the data from store purchases and using that data to generate more
sales, or mining the data from internet searches to generate better searches
and ad revenue, it is still data mining.
So this data mining doesn’t have to be evil or even a breach
of privacy. If you want to see who Google thinks you are, go here. This is some of the
data they use to provide suggestions and ads to you. I can tell you I think
this is much more helpful that the old way ads used to be put on search portals
or in the results.
We all want great customer support. We all want our
computers and websites to read our minds. We all want this to happen without
sharing any data. We are all dreaming, and Google can tell us about what with about
an 80% accuracy…
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