Super Bowl Sales

Ah, the Super Bowl. Good food. Good friends. Good teams? You always think the best teams will be in the championship game, but that isn't always the case. The same is true with sales, the best solutions don’t always get to the final. Here’s why.

In sales, like in sports, sometimes you get lucky. Sometimes the other team doesn’t show up. Sometimes you just really get up for the game. Sometimes you out hustle your competition. The bottom line is you have to win every engagement.

We could review the past football season and point out all of the could’ves and should’ves that would have had different teams in the Super Bowl. The fact is these teams did what they had to do when they had to do it.

So have a game plan, practice hard, and execute in every meeting and you may just have a shot at the prize. Even if you aren’t the favorite.