Tuesday, February 14, 2012

Three Simple Words

In the spirit of the day, please let me talk about romance and getting the special someone to respond to the three little words you want to say to them. Oh, it isn’t those three words...

The words you really want to say to the prospects you are romancing is, “Please Be Mine”. Getting them to respond with I Love you is great, but you want them to be yours.

A sales process is very much a romance. We meet, exchange pleasantries. If we discover we have something in common, we spend more time to get to know each other better. One party generally gives gifts or pays for diner. Then that magic moment arrives when we pop the question, and what we are asking is, pick me, be mine.

You can never feel a customer’s love, until they are a customer. So you need to close the deal, but without closing their heart, kind of like dating.

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