I’m not talking about
selling fast food here, I’m talking about selling in a fast food environment.
What is fast food? Cheap, easy, good, quick, convenient, in short, a commodity.
What makes you drive past some fast food places and stop at others? Branding.
There are people who eat no
fast food, there are people who eat fast food, but I have never met anyone who
eats at all fast food places the same amount of times. They like some better
than others. Maybe it is the food, but most likely, marketing.
Have you established your
sales brand? Your company needs to have a brand to sell your products and so do
you. You may not be selling a product
that is a commodity, but we all see to people who live in a commoditized world.
You know to structure your sales to the customer, what about your marketing?
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