This is a blog where I will share my thoughts on Technology, Technical Sales and Technical Demos. I have spent over 30 years working in and with technology, helping people to understand what and why they should buy. All Sales, especially Technical Sales is situational, so there are solid foundations, but no absolutes. I will contradict myself from post to post on what you should do in the sales process. This is by design. This is where my thoughts should make the readers stop and think, Hmmm.
Tuesday, September 6, 2011
Fast Food Sales
I’m not talking about
selling fast food here, I’m talking about selling in a fast food environment.
What is fast food? Cheap, easy, good, quick, convenient, in short, a commodity.
What makes you drive past some fast food places and stop at others? Branding.
There are people who eat no
fast food, there are people who eat fast food, but I have never met anyone who
eats at all fast food places the same amount of times. They like some better
than others. Maybe it is the food, but most likely, marketing.
Have you established your
sales brand? Your company needs to have a brand to sell your products and so do
you. You may not be selling a product
that is a commodity, but we all see to people who live in a commoditized world.
You know to structure your sales to the customer, what about your marketing?