Wednesday, September 14, 2011

Marketing Isn’t Sales


Whether you are in Sales or Marketing you have a primary job. Gain new business. But these two positions are not the same. Small companies often have the same people do both jobs, but the function is different.

Steve’s simple description. Marketing says “look at me”. Sales says “I see you”. Marketing’s job is to get people to raise their hands and say I’m interested. Sale’s job is to show those people why they were interested.

Sometimes marketing sells stuff. You see an ad for something, go to the store and buy it. Do not count on marketing to close any significant portion of your business. To do that, you need to have a marketing message that is explaining everything for everyone. That causes the message to get lost. Marketing messages should be clean and simple, let sales give the detail.