I want to wish all my readers a Merry Christmas. For me, Christmas is a time of memories. Who doesn’t remember stories and memories from years past? I saw a picture of my brother and me from a Christmas many years ago, so long ago I don’t even remember. Even that picture triggered memory after memory.
Memories are an important part of life. We discount memories in business and think only in terms of process and performance. I am here to tell you, that memories will serve you better that data alone.
Data is cold, and Scrooge Liked it. Well, if not Scrooge, that is why business likes it. It is not emotional, it evokes no feelings. But if you are in sales, you know emotions drive you, teach you, keep you moving forward.
When you feel the ghost of lost deals past calling, do not shut them out. Take those feelings and emotions. Remember all the events, just like a Christmas past. Use those memories to make better decisions.
Merry Christmas to all and to all a good deal!