The Good? People what to use their stuff, or at least try it. People wanting to look at your services and products are not bad...unless.
The Bad. People may be so interested in the idea of using this type of product that they can’t access, they may look for an alternative that will work today.
Way to build you competition's pipeline. Building market awareness is awesome if you are the one filling the orders you generate. Not so good if you are marketing for your entire industry. Can you hear me Cloud providers?
Building awareness is great, closing business is better.