This is a blog where I will share my thoughts on Technology, Technical Sales and Technical Demos. I have spent over 30 years working in and with technology, helping people to understand what and why they should buy. All Sales, especially Technical Sales is situational, so there are solid foundations, but no absolutes. I will contradict myself from post to post on what you should do in the sales process. This is by design. This is where my thoughts should make the readers stop and think, Hmmm.
Thursday, May 26, 2011
Well, it IS alcohol…
So two salesmen walk into a bar and the first one orders a beer and the bartender pours him a nice fresh glass. The second one orders aPink Flamingo Margarita and the bartender pours him a nice fresh glass of beer. The first salesman says, “Well, it is alcohol.”
This raised a question to me, are you selling drinks or alcohol? Not sure what I mean? Let me see if I can explain.
If you have a bar that sells drinks, you need several things. Special glasses, many different types of alcohol, mixers, fruit, tools, special knowledge, and some customer service. Customers come into your bar looking for a special type of drink prepared a specific way with atmosphere. A complete custom solution.
If you have a bar that sells alcohol, you need one thing. Alcohol. Anyone who reads your sign and comes in anyway is expecting no less, or no more. Any type, any kind, anyway. This is the generic basic solution.