Friday, May 13, 2011

To Market or Not to Market…That is the Question

Market, market, market, that is what you need to do, or is it? What are you doing to grow your business? Do you want to grow your business? That may be the answer…

I’m here in Seattle, speaking at the MSP University Boot Camp a question came up about blogging and marketing to a small group. This company wanted to grow, but a small controlled growth in a specific vertical. Their question was how, how do they market to the right group, and what do they blog about to drive the right traffic.

My reply was maybe they need to leave the blog club in the bag, maybe the social media club is a better play. Not a broad based come and read my stuff, but a small close knit group of trusted referrers. This may be the best way for him to market, to grow his business in the controlled way he wants.

Market the way you want to sell and the way you want to deliver your services.

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