Friday, July 8, 2011

We have liftoff!


What do you think of when you think about the Space Shuttle? Sadly, most people think about one of the tragedies. Not the 133 other successful missions. Not that gleaming white space plane riding a triumphant fire rocket into space. So how was your last demo?

That wasn’t meant to be a sucker punch. It is illustrative of the need to bring your A game every day. We all spend a lot of effort to get into a position where we can show our stuff. Once we are there we need to maximize our time. Even if we can’t sell our stuff this time, will we get considered next time? This demo may determine that.

I have ended up selling stuff to a company I never knew existed because someone sat through one of my demos at another company, remembered it, and call us. You need more than a plan, more than a game, you need your A game.

Thank you NASA for 30 years of amazing Shuttle launches.