Rush Limbaugh, love him or hate him you know about him. He
has been master of self-promotion and leveraging people and events to further,
well, him. He is currently in hot water due to some comments I won’t repeat
here, but you can read the story here.
Self-promotion. It is a doubled edged sword. How much is too much? Is there too
much?
I don’t know about too much, in the words of a friend of
mine, “Always be pimpin’…” But this event does point out an important issue about
how you promote yourself, and where you promote yourself, and what you do to
promote yourself. Rush Limbaugh is a media guy, his job is talking and he screwed
it up, how easy can it be for you?
So if we break down the issue, Rush Limbaugh’s problem was not
so much what he said, but that Rush made it personal about someone. Most people
who are convicted for stock and securities issues are actually convicted for
lying. Rush Limbaugh is being convicted in the court of public opinion because
he did not rectify the issue immediately and to the injured parties’
satisfaction. How often do we fail to do that, even with non-social media
issues?
I’m a firm believer in sharing. I have one public identity
on many different platforms. Facebook,
LinkedIn, Google+, Twitter, I even Blog ;-). I rarely post to a small group of
people, I make my comments public. I guess I am who I am. The world is changing and it will be harder
and harder to do business without a social presence. So my guidelines?
- Post. A lot, about everything you are interested in. People like to do business with people they like. The more they know about you, the more they can like you.
- Believe what you post and be ready to defend it.
- Create most of your own content.
- Treat a social media comment the same as you would deal with a customer face to face. Be respectful, apologize if you have done wrong, and ask what you can do to fix it.
Whether you do or not is a business decision, ask Rush
Limbaugh how that is working out for him?
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