Tuesday, March 13, 2012

Siri, File a Lawsuit

Have you heard a New Jersey man is filing a class action lawsuit against Apple based on his claim of false advertising? You can read the story here. He contends that Siri does not preform as advertised, and without Siri, the iPhone 4S is just a more expensive iPhone 4. So what is going on here?

First, I think he is wrong. There were many enhancements in the iPhone 4S, dual core processer, additional storage, redesigned antenna, as well as a dual transmit ability on AT&T that made the 3G phone nearly 4G fast. What did he focus on? What was sold to him. The advertisements were done something like this. Siri, remind me to get milk, and a reminder was set, not look at our cool new antenna.

So when you are doing a demo, do you show the antenna, or do you let Siri talk? My point is, do you make the cool stuff look cooler than it is? Sometimes cool is cool enough, and you don’t need to make it Buck Rogers. We have all heard under promises and over deliver, but does this work on a demo?

Well what I do know that works is real life workflows shown smoothly. You don’t have to stack the decks, you don’t have to bottom deal. You have to show what’s real, really good. You never want a new customer not to be able to use the product as shown, it will bite you and might even end up in court.

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