I don’t know why I’m shocked every time it starts getting
warm again. Sun shines a little longer, walking without a coat, enjoying the
outside. We didn’t even have a bad winter, it was very mild, but I’m ready for
warm outside weather. You know what else that triggers? New growth.
Every spring I plan a garden. Heirloom tomatoes, hot
peppers, herbs, zucchini, cucumbers, and others. Starting them all from seed
and watching them grow. Knowing it will take months to harvest the bounty they
will deliver. Is it worth the effort? You bet, nothing better than eating homegrown veggies.
Sales deals are the same. Nothing is more enjoyable than
closing a homegrown deal. You research it, you plant the seeds, and you harvest
the deal. Keep in mind the time it takes to have a deal grow to maturity when
you start it from seed. Sales cycles vary based on many things, the start of
the process is one of those.
But don’t confuse sales seeds with marketing. Sales is sales
and marketing is marketing, but you are able to start the sales process very
early, if you are willing to do a lot of weeding.
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