Monday, March 12, 2012
Spring has Sprung
I don’t know why I’m shocked every time it starts getting warm again. Sun shines a little longer, walking without a coat, enjoying the outside. We didn’t even have a bad winter, it was very mild, but I’m ready for warm outside weather. You know what else that triggers? New growth.
Every spring I plan a garden. Heirloom tomatoes, hot peppers, herbs, zucchini, cucumbers, and others. Starting them all from seed and watching them grow. Knowing it will take months to harvest the bounty they will deliver. Is it worth the effort? You bet, nothing better than eating homegrown veggies.
Sales deals are the same. Nothing is more enjoyable than closing a homegrown deal. You research it, you plant the seeds, and you harvest the deal. Keep in mind the time it takes to have a deal grow to maturity when you start it from seed. Sales cycles vary based on many things, the start of the process is one of those.
But don’t confuse sales seeds with marketing. Sales is sales and marketing is marketing, but you are able to start the sales process very early, if you are willing to do a lot of weeding.