Tuesday, January 10, 2012

Is CES Relevant?

There has been a lot of buzz about the validity of the Computer Electronics Show now that Microsoft is pulling out of this event. This is a couple of years after Apple stopped going to CES and started launching their own products at their own events. So does CES matter?

Of course it does. The main reason it matters is that we are talking about it right now. I think it matters less as a launching pad for the big vendors, but the start-ups and up and comers it give a lot of exposure to the media that they can’t get otherwise.

My Google+ feed has been full of CES news and next big things. The most interesting to me? Waterproof electronics. Really when it comes to personal electronics water is the number one killer. A company Liquipel has developed a nanotechnology-based coating that can make your electronic devices waterproof for around $69.

Want to get noticed? make a phone that you can drop in the pool, or take to the beach without a ziplock. Now that is a magical device.