We all know about keeping up with the
Joneses. I don’t know if you have seen the movie, The Joneses. I linked to it if you
haven’t.
It is all about creating demand by
selling the dream. That, and staying true to yourself, but we’ll save that part
for another blog. How do you market? How do you measure it? Are you tracking
all of it?
Even the “ripple” effect? The intangible
marketing that your employees do every time they meet with, talk to, or
interact with anyone? Believe me, this does more than any radio ad you have
ever run.
Sell the dream of whatever you sell,
every time, everywhere, everyone.
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