Monday, January 30, 2012

Marketing Up With The Joneses


We all know about keeping up with the Joneses. I don’t know if you have seen the movie, The Joneses. I linked to it if you haven’t.

It is all about creating demand by selling the dream. That, and staying true to yourself, but we’ll save that part for another blog. How do you market? How do you measure it? Are you tracking all of it?

Even the “ripple” effect? The intangible marketing that your employees do every time they meet with, talk to, or interact with anyone? Believe me, this does more than any radio ad you have ever run.

Sell the dream of whatever you sell, every time, everywhere, everyone.