Wednesday, January 25, 2012

Paper, Plastic, or Private?


Does your local supermarket offer a discount card? You know, swipe your card and get a discount on your pork and beans. Do you know what the supermarket does with your card swipe? Makes money, that’s what.

They take that data about the shopping cart full of food fun you just bought, yes even those items, and build a database based on certain demographic data about you and your family. They then sell or trade that data to the food producers and distributers.

So have you read about the change in Google’s privacy statement? You can read it here. They are going to do the same thing as your grocery store. Collect data and sell it. Really what they have been doing. By tracking what you do, they make your searches more relevant. Sharing this data with advertisers should make your ads more relevant.

So do you want paper, plastic, or private?