Tonight the President will give the State of the Union Speech. Well, to be accurate he will give the State of the Union as he sees it Speech. Which begs the question, do you do the same with your business?
Objectivity is a hard thing to have when looking at yourself. For most of us, our business is us. So looking at our business is just as hard as looking at ourselves objectively. So hard in fact we spend lots and lots of money to join peer groups or hire consultants to be honest for us.
Believe me, I’m not saying not to do those things, in fact I encourage it. But before you spend a dime to get someone else’s honest opinion, give your own honest opinion.
Do you feel a little sick to your stomach hearing what you said? No? Go back and do it again, more honest. Think like your spouse. There, you got it. Now when you pay someone to give their opinion, you have something honest to compare it too.
Be sure to give the opposition their rebuttal as well.
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