Thursday, March 24, 2011
Where the rubber meets the road
What drives your business now? Services, Sales, Magic? Is it your level of service? The customers you have? What makes your business move? I ask because I’m surrounded by 400+ IT services providers at Robin Robins Boot camp in Nashville, looking to capture lightning in a bottle.
Everyone wants to grow, expand, develop, and generate. More leads, more prospects, more customers. Well who doesn’t? But do they and you have the ability to handle more business?
How would your customers say you are doing now? Are you supporting your customers the way you would want to be supported? Do you have the bandwidth to do more? Can you track and measure your business? If the answer is no, you don’t need to stop marketing, but maybe you need to market yourself to your customers.
You can only apply enough marketing horse power to make your business go faster, not spin your wheels.