Saturday, April 2, 2011
Chilling and Grilling
So I have learned the most important lesson of grilling. Leave the food alone! Put it on the grill and stop poking it. It will cook on its own time, and nothing you do can speed it up. You can slow it down, or stop it, but nothing you can do makes it quicker, or better.
Your sales deal is much like that, keep poking and nothing good will happen. Patience is not only a virtue, it is a money maker. Knowing the best you can do is no harm.
Build your marketing fire, once they have a nice bed of coals, throw your prospects on it. Let them cook slowly, keep opening the lid and flipping them over will just make them tough. So while this seems silly, keep in mind. If you don’t have your marketing plan figured out, it can fail, let it mature before you expect too much.
Once you have a deal on the grill, let it cook. Don’t keep poking the prospect unless they are ready. If you keep calling them over and over again, they will harden and be harder to close. With sales and grilling, timing is everything.