Friday, April 1, 2011

Exclusion List

What words are on your sales exclusion list? Do you have one? Have no idea what I am talking about? Well read on.

So when presenting an off premise email solution, how do you refer to it? Hosted? SaaS? Cloud? ASP? (God are you old) Remote? Off Site? Virtual? Buzz words, got to love them. Some of these terms will resonate with your clients, and some will make them shut down. You need to know your customers.

Additionally if you have invested one dollar, or thousands of dollars in marketing and sales coaching and help. Developed the marketing messaging that will drive sales in your company, and then let it be bastardized by your employees as they refer to it as everything except how you have branded it.

It’s our remote, cloud based, hosted Saas communication solution…..Yea, I’ll buy that…

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