Thursday, April 28, 2011

Putting the Vert in Vertical


Are you selling in verticals? By this I mean do you actively market and sell to specific segments of your market, not that you have one client in every segment. Even a blind squirrel finds a nut every once in a while.

If you are marketing to a vertical and not getting any lift, maybe it is time to try another vertical. An elevator that doesn’t take you up is just a closet with buttons. Maybe time to move on.

Look at where you are to see where you need to go. Look at your customer data in your PSA for alignment. How many in each market segment or business line? Get out of the Noah’s Ark period of your business and really grow the areas that work for you.