Wednesday, April 27, 2011

Where’s the Beef?


We all remember her, looking over the counter yelling, ”Where’s the Beef”!? How many demos have you been on where you wanted to yell that? Me to, too many.

Do you start your demo with the beef, or the fixings? Do you spend hours talking about how the bun is made and toasted? Does it have cheese? Great, if I want to know what kind, I’ll ask. I can tell you one thing, I have never gone back to a burger joint because they had good toppings. I have waited in line to buy a great handmade burger served on paper.

You know what your prospect needs, or you better know. Show it to them so they can buy. Once you show them what they need, you can show them what they want. Do you want to supersize that?