Words mean things

This is not a shock to you. We know this, and carefully choose our words. Most of the time. For some reason this escapes some people in meetings.

Have you ever been in a sales meeting or demo and it seemed like someone fell asleep listening to a hypno-book of IT slang and buzz words? Woke up and just started spewing all of these phrases in some type of Tourette outburst?

Words mean things, and to make it worse, certain buzz words mean different things to different people. Cloud comes to mind. Synchronize is another. Real time, Scalable, Best in Class. What is the point of having a conversation if you are not going to agree on what was said?

Sales, and especially Technical sales is based on trust and facts. No room for a double entendre here.