Sunday, April 17, 2011
9, 12, or 15?
I just heard the most amazing sales line. It was awesome.
My Wife wanted to get her car washed. She pulled into the start of the carwash and was asked what she wanted? She said she didn’t see the sign showing what her options were. Without a blink or hesitation the carwash kid said 9,12, or 15?
No need to sell what was already sold. We were there. The only reason you are in line at the carwash, is to get your car washed. No need to read the marketing information to her, does she care if the tires are super washed or super shined?
No, she wants 12 dollars’ worth of clean car. Simple, to the point, homerun.
What is your 9,12, or 15?